15 May 2016
The Colour Run in aid of St David’s Hospice was held on West Shore Beach in Llandudno with more than 1,000 people taking part. This was one of two such events organised by the charity in 2016, the other one having taken place earlier in Pwllheli. The first ever colour run was held in 2011 in Phoenix, Arizona and the concept has since grown internationally with a for-profit company franchising events which are often organised in conjunction with charities. With a focus on fun, the 5k run is an untimed race in which participants are showered with coloured powders at kilometre stations along the route. The idea drew inspiration from the Hindu Holi festival.
Holi, also known as the Festival of Colours, is a major event in India and is held on the day after the full moon in the Hindu month of Phalguna (February/March). The festival commemorates events in Hindu mythology and is also a celebration of the arrival of spring. Social conventions are relaxed in the merrymaking which traditionally involves the consumption of food and drink containing bhang, an intoxicating cannabis-based ingredient. On the eve of Holi large bonfires are attended and on the day itself people gather together to cover each other with coloured water and powders.